A job at The Martin Agency

Marty Thompkins is a recruiter from The Martin Agency who recently spoke at Virginia Commonwealth University (VCU). She shared some great insights about getting a job and answered a lot of questions from VCU ad students.

She said many things that connected with me. I really liked Marty’s list of the six things that they look for when hiring a new employee at Martin:

1) Excellent communication skills. That means no typos and all of that obvious stuff. But the important point was that Marty wants job candidates to tell their story so that their personality shows. This means no cookie-cutter cover letters and no just-the-facts resumes. This means to write more than just listings of stuff like day-to-day tasks.

Barely There Billboard

Everyone knows The Martin Agency's work with GEICO and Walmart. Here's an example their lesser-known (but still award-winning) work.

A good story has characters that the reader can relate to. The job candidate should be the hero of their story. A good story is a sequence of events. A good story includes a conflict or a problem that the lead character will face. And, there should be a resolution to the conflict or problem. A good story needs to be interesting… give the reader a gift for spending time with the story.

Under excellent communication skills, Marty talked about the need to be articulate in person and on the phone. Practice what you will say on the phone when you call an agency. Practice what you will say if the agency calls you.

An important aspect of advertising is to take a ton of information and to be able to cut it down into a succinct, digestible message for the audience. Resumes need to show that the candidate has this ability. A one-page resume is a good example of this skill.

Excellent communication skills cannot ignore the power of visual communications. Marty said that all resumes should have a “design element.” Granted that media planners don’t need a resume that shows the graphic finesse of an art director, but media folks better show that they are aware of visual communications.

2) Passion. This one was simple. Marty said that job candidates must show their passions. It is not important how the passions are presented. And, it is not important what things people are passionate about. Just have passion and show it.

I recently watched a nice, short TED talk about the eight keys to success. Richard St. John says that passion was one of the eight “secrets of success.” In fact, he says that passion is the first key to success. Watch the video here.

3) Opinions about advertising. Have a point of view about the ad business or an aspect of it. Be able to tell someone what your favorite ad campaign is. Be able to comment on current ads that are getting attention in the marketplace.

4) Be tenacious about getting a job. Other people are working hard to get the good jobs. Anyone who wants a good job will need to work for it. Good jobs don’t just fall out of the sky.

This means to scrutinize your resume, cover letter, and portfolio. Customize everything for each job applied for. This means to follow up on applications… BUT do not become a stalker!  The Martin Agency gets back with every application they receive. Allow two weeks for the recruiter to get back with you before following up.

5) Show that you’re willing to work. The Martin Agency expects people to pay their dues to secure a good job. Entry-level job candidates should not dismiss starting at the bottom because Martin hires from within.

6) Fit into the agency’s culture. The best employees are the ones that fit into the culture of the company (the people, the process, the mission, and the personality). No company has the culture that would be perfect for all employees. Likewise, no job candidates have the personality that would be perfect for all companies.

The Martin Agency looks for people who 1) collaborate well, 2) have integrity, 3) have a sense of humor, and 4) are down to earth. Marty forgot to mention that The Martin Agency also looks for people who know a lot about advertising (or at least a lot about a part of advertising).

At the top of The Martin Agency’s website, there are four links next to the company logo. The first link is “Culture.” It’s important.

Marty Thompkins is a fantastic ambassador for The Martin Agency. She shared her time and her expertise willingly. She was personable. She showed passion for her work and for the ad business. And she was down to earth. The Martin Agency receives around 300 resumes every week — tough odds for any job candidate. Focus on these six elements and the odds will get better.

Advertisements

4 Responses

  1. Thanks for this post. I most probably agree with what you are saying. I have been talking about this subject a lot lately with my father so hopefully this will get him to see my point of view. Fingers crossed!

  2. Thanks for the article, I really learned something from it. Really quality content on this blog. Always looking forward to new entry.

  3. I know it is almost a year later, but I appreciate the post! The Martin Agency seems to have a great culture and I’ve been following their work closely. Thanks for all the tips. I’ve also checked out the rest of your blog. There is a lot of great content here for those searching for a job. Take care!
    http://www.prpankratz.wordpress.com

  4. I’m not sure the place you are getting your info, but good topic. I must spend some time studying much more or understanding more. Thank you for magnificent info I was on the lookout for this info for my mission.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: